Clicks and Mortar with VonShef and Beautify


Home and lifestyle brands, VonShef and Beautify, featured at a pop-up shop in Manchester. The store, named ‘Clicks and Mortar’ is the first of its kind to open in the UK. Clicks and Mortar is a joint venture between Enterprise Nation and Amazon that will give more than 100 small and growing online businesses support and recognition to fuel growth and reach new customers across the UK.

The pop-up shop will mean that Beautify and VonShef will be sold for the first time on the high street in Manchester. As both brands were created in the city by local DOMU Brands founders Mark Januszewski and Craig Foster, being a part of the store in their home city is a proud moment.

“The Clicks and Mortar store will be a great opportunity for us to see the customers interacting with our products and brands first hand. As online marketplace and e-commerce brands, it’ll be great to have a physical presence that allows us to introduce our brands and products to an audience in a way we’ve never been able to before.” says Januszewski.

Mark Januszewski CEO DOMU Brands

Emma Jones MBE, Founder of Enterprise Nation, which supports over 90,000 of Britain’s small businesses said:

“UK shoppers like to shop both online and in high street stores, and our intention is to help small businesses succeed by combining the best elements of online and high street retail.”

Emma Jones MBE, Founder of Enterprise Nation

 “We chose Manchester, not only because it’s a city full of great entrepreneurial talent, but also because it’s fast becoming our second home in the UK,”

Doug Gurr, UK country manager, Amazon

Located at St Mary’s Gate, VonShef and Beautify will be present in the store from the 18th of June until the end of the month. The store in Manchester is the first of 10 to open across the UK as part of a year-long pilot scheme, located only a short walk away from DOMU Brands head office.

Inside the temporary store, shoppers can wander around, touch, see and buy the products, as well as meet the teams behind their creation. Some of the Beautify products we’ll be showcasing include our best-selling Large Beautify Blush Pink Make Up Case and sumptuously soft Two-Tier Grey Velvet Makeup Case.

From VonShef, you’ll be able to see some of our most popular Copper items, including, the ever-Instagramable Brushed Gold Wine Glasses. These items will be alongside some of our most popular electrical products, including the famous VonShef Omelette Maker and increasingly popular Round Waffle Makers.

You can find Beautify and VonShef in the pop-up Clicks and Mortar Store on St Mary’s Gate for 2 weeks from Tuesday 18th June. Open Tuesday to Saturday, 10am to 7pm and Sunday, 12pm to 4pm