Our story

Where it all began

DOMU co-founders Mark Januszewski and Craig Foster met aged 13 at Bolton School and have remained good friends ever since. After graduating, the pair set up the first incarnation of the company in 2003 before re-focusing on different product ranges in 2009, with an emphasis on home products. The VonShef, VonHaus, and BTFY brands were born.

DOMU now supplies to retailers internationally, while selling direct to the consumer via its own e-commerce site, with a consolidated portfolio covering kitchen and homeware, garden, beauty, fitness and pet products.

DOMU employs 130 team members, and recently announced the most significant news in the company’s 11-year history when DOMU became an Employee Shared Business through the creation of an Employee Ownership Trust.

Our values

Our values are part of everything built here – including careers

In it together

We can’t achieve our values without working successfully together. People are at the centre of everything we do and making time to support colleagues and interacting with integrity is second nature.

Think savvy

We recognise that we all play a part in the financial success of the company. By adopting savvy thinking at every opportunity, we invest wisely, secure the required return and always negotiate the best deal.

Challenge the norm

There are people who adapt to change and there are people who make change; we’re the makers… the intrapreneurs.

Channel the will to win

We arrive at work every morning with the competition in our sights. By working with pure grit and determination, we’re focused on doing whatever it takes to make sure we’re always one step ahead.


Where we want to be

Our vision: To transform our business to become the destination for savvy shoppers by 2030.

Our purpose: We exist to help our customers and colleagues feel the victory of being savvy.

We are the people who make the change. Driven by ambition, nothing will get in the way of our great idea.

We create products to help people own it. Whether that’s making the perfect smoothie, relaxing in the garden, or getting ready for a big night out. Attitude is everything after all.

And that’s exactly what we expect from ourselves too: Ambition. Passion. Belief. Ownership.

At DOMU, we jump in with both feet. We get our hands dirty, and our brains buzzing. We find solutions rather than problems. We strive to be the change we want to see.

Think It. Do it. Own it. Because great products don’t make themselves.

The culture of the business is really encouraging, everyone is willing to help.

Join our company and help define it

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