Over the past few years, our homeware brand BTFY has grown up to become a bold and eclectic home décor & furniture brand, which offers statement prints and stand-out pieces that help create insta-worthy looks.
With chic collections spanning furniture, makeup storage, barware, and lighting, BTFY – which we originally launched in 2013 – perfectly complements our market-leading brand, VonHaus, which sits under the DOMU Brands umbrella alongside our kitchenware brand VonShef and luxury furniture brand Spinningfield.
As well as both brands fitting together seamlessly in terms of product offering, we found that we had similar customers across both brand sites, which led to the decision of consolidating the two sites into one domain to improve customer experience. This means that all BTFY products can now only be found on VonHaus.com.
This move comes as a natural next step in the journey of DOMU Brands and we’re looking forward to seeing how the BTFY range performs alongside our VonHaus, VonShef and Spinningfield brands.
Andrew Raynsford, Managing Director of DOMU Brands says:
“Bringing our four category leading brands under one roof is the next step in DOMU Brands journey.
This important milestone allows us to pool resources and turbocharges our ability to reach our growing customer base and create focused marketing campaigns around our core product categories.
Initial signs are really encouraging, strengthening our overall proposition, and offering to our customers”
Here’s a quick reminder of each brand that now sits under VonHaus.com:
VonHaus – Offering great quality at great prices, VonHaus is home to a stunning range of contemporary garden and homeware, giving customers practical, stylish pieces they’ll love for years to come.
VonShef – The perfect place for budding chefs, amateur cooks, and keen party hosts. Covering the whole cooking and hosting range, VonShef is the destination for everything kitchen.
BTFY – With eclectic, glamourous and simply gorgeous designs, BTFY is the home of expression. Available are furniture pieces, elegant glassware, and accessories to inject personality into any space, taking inspiration from current trends whilst adding a BTFY spin.
Spinningfield – Drawing inspiration from Manchester’s architecture, a bold mixture of the contemporary and of classic industrialism, Spinningfield imbues each premium piece with the spirit of the iconic city.