BEAUTIFY Shapes up for a relaunch!


DOMU Brands today announces the relaunch of Beautify.  Relaunching into the UK with a fresh, contemporary aesthetic and a current and engaged outlook – Beautify is stepping out of the shadows and into the fore, with perfectly manicured feet, naturally.

Beautify launched in 2013 as part of DOMU Brands, the home of VonShef and VonHaus. Since then, Beautify has grown into an international company, selling in the US and European markets, and inspiring beauty fans across the world. Where previously Beautify has only been available through the DOMU website & Marketplaces, the relaunch will include a dedicated UK Beautify website, designed in-house, keeping our target demographic in mind every step of the way.

In keeping with the demands of 2018, Beautify is evolving into a more culturally aware, diverse and outspoken brand, offering a refreshing and youthful yet considered approach to beauty storage and homewares. As always, DOMU Brands products are always designed with longevity in mind, allowing great quality products for a reasonable price. Beautify 2.0 will be no different, and the new range will continue to offer an affordable way to store makeup and beauty products, as well as incorporate stylish accessories into any home.

Don’t worry – our best performing products and customer favourites are here to stay, but we will be offering a hugely expanded range, just in time for the festive season. Beautify’s primary concern will always be finding stylish and innovative solutions to makeup storage, however, the brand will now be evolving into more of a lifestyle brand, taking on interiors, home decoration, and homewares.

Head of Product, Catherine Paul says: “The buying team are so excited about what is undoubtedly our best ever Autumn Winter collection, with over 100 new products launching to coincide with the opening of our new online store. Our small but dedicated team of designers and buyers have created an exclusive collection of Beautify products and our firm favourites and best sellers have been refreshed and given the unique Beautify touch.  Gifting is a big part of this coming season, but we’ve made sure that you won’t leave without treating yourself too!”

CEO Mark Januszewski says: “We’re massively excited about the launch of For DOMU Brands it represents the next step in the evolution of the business, which places the customer at the centre of everything that we do. This brand will offer beautifully designed products and provide engaging creative content that will really resonate with our target market. As we get into 2019, our aim will be to raise the bar in terms of design whilst continuing to extend the range of categories within the brand. “

Take a look at just a few of the new images taken as part of the campaign, you’ll see more in the coming days across our social accounts. You can follow us on instagram here and Facebook here.